Every now and again a press release lands in the Flame Introductions mailbox that makes us sink to our news, throw our arms to the heavens and wail 'NO NO NO' in despair. Ok well maybe nothing quite so dramatic, but you get the picture.
And so a popular dating app has done some analysis of its most successful (read, most poked, liked or swiped the right way) online profiles to determine what makes someone more datable than the next true love seeker.
Now we're never fans of checklists where romance and compatibility is concerned, but this one really does take the biscuit.
So here goes...
For a woman to be considered among the dating elite, she has to... go by the name Melissa, hail from Essex and stand five foot three inches tall in her trainers. Bonus points are awarded if she's 25, speaks Russian as a second language, has brown eyes, blonde hair, a dog, car and a job as an insurance broker (but naturally very ambitious to earn more than her current £35-50k salary). She smokes and drinks socially and left education after high school.
And the list of attributes belonging to he most datable man is just as niche. 35-year-old Surrey fire-fighter Oli is six foot two with grey eyes (yes, GREY eyes!) and blonde hair. He went to university and is very ambitious despite already earning £100k as a firefighter (yes, really!). He speaks Norwegian, and as you'd expect for a fire fighter, he doesn't smoke, although he does enjoy a social tipple.
Do you know anyone like Melissa and Oli? Nope, us neither. That's why we're sticking to our tried and tested matchmaking based on a deep understanding of individuals and what makes them special. After all, like autumn leaves, no two people are the same. Seriously though Melissa and Oli, we hope you'll be very happy together.
To find out how Flame's matchmaking specialists can help you find lasting love, leave us a message here
and we'll call you right back.